Authors
- Chernenkaya Svetlana Vasilievna PhD (philosophy)
Annotation
The author of the article highlights that the media theories of the Canadian thinker M. McLuhan and his follower N. Postman contain sufficient interpretative potential and can be used in media philosophy. M. McLuhan was the first to draw the attention of philosophers, linguists, sociologists to the problem of cultural and social consequences of the mass appearance of new media in society. The main topic in the works of M. McLuhan and N. Postman — how and what images of reality are formed under the influence of media, how cognition changes under the influence of media, how it is advisable to use media in education and other spheres — does not lose
its relevance. The article aims to consider the approaches of M. McLuhan and N. Postman’s approach to media communication as a form of cognition and show that their media theories should be considered not solely for their own sake, but in a systematic and reconstructive aspect as models that allow them to be used in the development of communication theory as a form of cognition.
How to link insert
Chernenkaya, S. V. (2023). MEDIA COMMUNICATION AS A FORM OF COGNITIJN IN THE RESEARCH OF M. MCMILAN AND N. POSTMAN Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", 2023, №3 (47), 59. https://doi.org/10.25688/2078-9238.2023.47.3.5
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