Authors
- Vasyukov Rostislav V. PhD in Philosophy
Annotation
The article is devoted to exploring the dialectic of creativity and consumption as existential modes of being in the digital era. The author examines the autopoiesis of the creative personality as a process of self-realization through creativity, enabling the preservation of subjective autonomy in the face of pressures from consumer practices
and the algorithmization of contemporary society. Through an interdisciplinary synthesis of philosophical, sociological, and psychological approaches, the key challenges facing the creative subject are analyzed. Particular attention is paid to the role of the digital environment, which, on the one hand, amplifies pressure on individuals through neuromarketing and gamification, and on the other hand, opens new opportunities for creative development. The article advances the idea that the response to these challenges lies in the formation of autopoietic subjectivity — a personality combining critical reflection, adaptive resistance, and ontological resilience. Such a subject remains open to global challenges while staying impervious to consumer practices and temptations.
How to link insert
Vasyukov, R. V. (2025). AUTOPOIESIS OF THE CREATIVE PERSONALITY: CREATIVITY AND CONSUMPTION AS MODES OF EXISTENTIAL CHOICE IN THE DIGITAL AGE (SOCIO-PHILOSOPHICAL ASPECT) Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", № 4 (56), 76. https://doi.org/10.24412/2078-9238-2025-456-76-87
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