Authors
- Osmolovskaya Svetlana M. PhD (Sociology), Associate Professor
Annotation
The article examines the socio-philosophical and sociological concepts of European thinkers — G. Lebon, R. Aron. Analytical analysis of the theories of thinkers is
accompanied by a comparison of their views with the concepts of prominent philosophers, sociologists, political scientists and economists of the XIX–XX centuries. When describing the views of scientists, the assessment and interpretation given by them to social media is emphasized. Special attention is paid to those ideas of scientists that can be recognized as relevant for our time. Social media contributes to changing public discourse and creates public opinion, on the basis of which topics about politics, education, the environment, and technology are formed. Media companies also seek to use social media to build communications in order to use this tool to analyze trends, conduct research, and predict future events.
How to link insert
Osmolovskaya, S. M. (2024). MODERN MODES OF SOCIAL MEDIA Bulletin of the Moscow City Pedagogical University. Series "Pedagogy and Psychology", № 3 (51), 48. https://doi.org/10.25688/2078-9238.2024.51.3.4
References
1.
1. Lebon, G. (2023). Psychology of peoples and masses. Moscow: AST. 384. (In Russian).
2.
2. Aron, R. (1992). Stages of the development of sociological thought. Moscow: Progress, Politika. 608. (In Russian). Retrieved from www.https://elibrary.ru/item.asp?id=22524578
3.
3. Senatorov, A. (2017). The battle for a subscriber in VKontakte. SMM-guide. Moscow: Alpina Publisher. 168. (In Russian). Retrieved from www.https://elibrary.ru/item.asp?id=23875624
4.
4. Ananishnev, V. M., Osmolovskaya, S. M., & Tkachenko, A. V. (2021). Media as a means of influencing mass media on human life. Bulletin of the Moscow State Pedagogical University. Series: Philosophical Sciences, (37), 40–48. (In Russian). Retrieved from www.https://elibrary.ru/item.asp?id=45636410
5.
5. Kostetsky, A. N., & Malkova, E. M. (2013). SMM tools in the implementation of the branding strategy of consumer engagement and partnership. Marketing communications, 5, 262–274. (In Russian).
6.
6. Ledeneva, M. V. (2018). Assessment of the importance of business promotion channels on the Internet. Business. Education. The right, 1 (42), 46–48. (In Russian). Retrieved from www.https://elibrary.ru/item.asp?id=23875624
7.
7. Smolina, V. (2019). SMM from scratch. Secrets of promotion in social networks. Moscow: Infra-Engineering. 252. (In Russian). Retrieved from www.https://elibrary.ru/item.asp?id=23875624
8.
8. Sorokin, P. A. (2020). Social and cultural dynamics. Moscow: Academic Project. 988. (In Russian).
9.
9. Osmolovskaya, S. M. (2019). Communication management in higher education. Problems of management theory and practice, 12, 90–99. (In Russian). Retrieved from www.https://elibrary.ru/item.asp?id=23875624
10.
10. Pareto, V. (2009). Compendium on General Sociology. Moscow: HSE, 521. (In Russian).
11.
11. Fromm, E. (2004). Escape from freedom; A man for himself. Translated from English by E. M. Telyatnikova, & T. V. Panfilova. Moscow: AST. 571. (In Russian).